Description
With 25+ years in IT leadership, enterprise project management, and product management, I offer strategic vision and operational expertise. My career consistently delivers innovation and results across diverse organizations.
For five years, I've boosted small business digital presence through web design, social media marketing, targeted advertising, and advanced SEO, ensuring measurable ROI.
I deeply understand building strong online brands. My pragmatic approach and marketing track record enable me to design effective, discoverable, and engaging websites that convert. I leverage Google Analytics for continuous optimization.
My comprehensive skills in web design, social media, advertising, and SEO, combined with leadership and project management, make me an ideal partner for the New Jersey Motion Picture and Television Commission. I'm eager to deliver digital solutions that amplify the Commission's impact.
Special Skills & Experience
Web Design & Development: Responsive Design (RWD), CMS proficiency (WordPress), UX/UI principles, E-commerce integration, Website performance/SEO optimization, WCAG accessibility.
Social Media Marketing & Management: Strategic campaign development across major platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok), Content creation/curation, Audience targeting/engagement, Social media analytics (ROI tracking).
Advertising (Digital & Traditional): Digital campaign planning/execution (Google Ads, display, retargeting), Ad copy/A/B testing, Performance monitoring (CTR, conversions, CPA), Budget management, Integrated campaign principles.
Search Engine Optimization (SEO): On-page (keyword research, content, meta tags), Off-page (link building, local SEO, online reputation), Technical SEO (site speed, mobile, schema, sitemaps), Google Analytics & Search Console expertise, Competitor analysis, Content strategy.
Project & Program Management: Agile (Scrum, SAFe 5 Certified) & Waterfall, End-to-end project lifecycle, Cross-functional team leadership, Stakeholder communication, Risk mitigation, Budget/resource allocation.
Product Management: Pragmatic Marketing Level 3 certified principles (market research, product roadmap, go-to-market strategies).
IT Leadership & Enterprise Solutions: Strategic IT planning, System integration, Data analysis, Cloud technologies (Azure Certified).