Multidisciplinary designer with over a decade of experience leading product design, branding, and large-scale production for global companies including Samsung, Peugeot, Comcast, and Dior. Adept at creating user-centered digital experiences, developing design systems, and aligning creative vision with business goals. Expert in UI/UX, packaging, and 360 campaigns, with a proven ability to lead cross-functional teams, implement efficient workflows, and produce high-impact creative across digital, print, and environmental platforms.
I’m a multidisciplinary designer with over a decade of experience spanning UI/UX, branding, and production design across global brands. My work blends creative vision with strategic execution to create intuitive, user-centered digital experiences that drive engagement and trust.I’ve led UX design for apps like Peugeot’s CARS-2-Europe, where I developed personas, flows, and features like keyless access and document uploads. I ensured accessibility compliance (WCAG 2.2 AA) and conducted usability testing to guide iterative improvements. At Samsung, I redefined CRM strategies, led quarterly campaign creative, and introduced scalable systems that aligned design with business objectives.I specialize in cross-functional collaboration, design systems, Figma training, and asset production—helping teams transition smoothly into new workflows. My foundation in branding allows me to connect product thinking with visual clarity, ensuring consistency across every touchpoint. Whether building out responsive experiences, mentoring junior creatives, or aligning with developers, I bring empathy, structure, and a user-first mindset to every project.